Monetizing online museum products: Mechanisms, strategies, and examples

The quarantine and post-quarantine restrictions have forced museums to pay close attention digital content. Initially, this was done maintain their audience public interest, after that, they began think about monetizing these products. Monetizing content can help them recover lost revenue. Monetization of online museum products refers the process converting free or paid services developed by themselves in collaboration with developers. In article, author identifies mechanisms strategies for that also apply modern times. case study main method analysis. Four possible methods were identified as a result study. Several factors should be considered before developing addition, six virtual initiatives identified, whose development must take into account such time, human material resources well uniqueness quality Therefore, we conclude introduction monetization difficult museums, accompanied number problems related distribution time significant resources, financial costs; lack motivation staff; using outdated software; dual nature product, which works both outside draws visitors directly halls.